Wondering how to convert users into buyers on your ecommerce site? Don’t know how to drive target traffic to your website? Want to make your product pages compelling for users?
Well, no worries.
It’s quite simple; just focus on product descriptions.
Yes. Product descriptions. This is what influences purchase behaviour and helps rank your website a lot better on search engines. As far as SEO is concerned, focusing on writing stand-out product descriptions play a vital role. In fact, it is one of the top 3 strategies for SEO growth for every digital marketer. So, we have put together key insights regarding everything you got to know about ecommerce product description generator. Here’s what you will get to see in this blog:
• How Google ranks ecommerce sites
• Issues of duplicate descriptions and how it affects your SEO
• Solutions for product description generation
• Services for product description generation
• Tools for product description generation
Let’s start from the beginning:
Since Google is leveraging high-end AI to understand content way better, it is a great opportunity to capitalize on long search queries and search intent and rank better in Google.
In financial terms, product information and descriptions for ecommerce industry are also increasingly growing in significance because the ecommerce industry has crossed US$300bn over the past two years. This is high stakes game and you cannot afford to lose!
However, your concern is well taken when you argue that writing eye catching product descriptions that will rank higher in search engines is a huge task.
Moreover, one is not talking about a few product details or descriptions here; this is a large-scale exercise because there are thousands of product descriptions for an ecommerce business.
This is precisely why many ecommerce sites don’t write original product descriptions but copy from other sites or sources. Google finds it difficult to identify the original and duplicate sites for product descriptions. Therefore, Google either penalizes those sites or gives ranking to only the authority sites.
Small sites that don’t carry original product descriptions don’t get visibility due to this. So, it affects the business in a big way.
The big ecommerce plays have the resources to hire content writers and get them to write great product descriptions. They can afford it. But small sites cannot afford it. In the context of quantity of products, it is nearly impossible to get the product descriptions re-written.
Now what could small sites can do?
They can try automated product description generator like DESCRII.
Some sites opt for selective treatment. They get the product descriptions re-written for some key products. This may or may not work but they will anyway lose the website traffic for the rest of the products.
In all, product description needs a better strategy but it is necessary to understand why product descriptions are so vital and why they matter for ecommerce sites so much.
Well, in simple terms, a product description is a unique copy related to the product. It highlights key features and benefits regarding a product available for purchase on an online store. Eventually, it should provide adequately compelling information to drive the buyer to purchase it.
Here’re a few sample questions that a product description should answer:
• What’s the product?
• What is its utility?
• How is it different and unique from products of similar nature?
• What’s it made of?
• How to use it?
Equally important is the word limit. It should not become an essay on the product but a succinct description limited to a range of 200-500 words.
There are certain issues that you need to take into consideration while working out product descriptions.
You got to understand how inadequate or incomplete product descriptions will not serve the purpose.
Search engines need adequate and proper product descriptions to appropriately rank them.
Obviously, copied descriptions have no way of giving you any competitive advantage. Since there are so many products for which ecommerce sites need product descriptions. So, they indulge in mixed tactics; for some key products, they get the products re-written and for some other products, they might copy from different sources. This sort of approach results in issues related to SEO.
Google wants to provide the best possible search results to the users. But if it allows the copied and/or inadequate product descriptions, the users will see similar sort of search results. This cannot work for a search engine.
So Google evidently favours unique content. It’s not a major problem in terms of your ecommerce site for having copied product descriptions; nobody can shut you down for it. But if you do have unique product description for your products, it will help your site stand out to the end user and to Google as well. When Google finds it unique, it will obviously rank you higher!
As discussed earlier, writing product descriptions for so many products will be time consuming and use up your resources. It is not likely to work. You can probably get the product descriptions from a company specializing in such a service. This will also be quite expensive.
But product descriptions are vital and it’s imperative to bring the focus back on product descriptions and work out a solution for unique product descriptions at an affordable rate! Is there such a solution?
Can it be unique and yet affordable?
Well, the solution is incredibly simpler; automated ecommerce product description generators are emerging on the scene quite quickly! Fortunately, it is quite cost-effective and can suit the budgets of small ecommerce companies as well.
It’s all become possible because of Artificial Intelligence. Introduction of AI is not new for ecommerce industry. In fact, it’s already made its rightful place by improving the retargeting of potential customers and providing a personal touch with chatbots. It has also helped localize the customer experience, manage the image classification, streamline inventory management, and in many more such ways.
You might raise a question as to whether we can write product descriptions. So, DESCRII is a right choice for you.
Just on selecting attributes your product description gets ready, believe it or not, but it can generate effective product descriptions if you provide the right data set and details.
Descrii, an advanced Product Description Generator which leverages Artificial Intelligence, consumer behaviours and virtual market trends to compose Product Descriptions by sautéing raw product details into enticing, irresistible, balanced dishes that leave your customer with a temptation to try.
Harmonizing the content with insights gained through a blend of Artificial Intelligence and Natural Language Processing Solutions, the end Product Descriptions are effective, imbuing class and creativity.
Natural language generation (NLG) is a subfield of Artificial Intelligence (AI). It is the technology that can produce language as output on the basis of the data input provided. NLG has been around for a long time but commerce applications of NLG technology have only recently been made wide available.
Use the following steps:
Shop owners can provide order in bulk i.e. they just need to send the list thousands of product and we will fulfil their demand by generating the perfect eye catching product descriptions for the products, it will save their time and its absolutely affordable.
For bulk order Descrii provides two types:
• Attribute selector
In attribute selector the descriptions are generated using attribute selection process while in descriptions via copywriters, our highly skilled copy writers write descriptions for the products in a professional manner.
A compelling product description will always pay you back like DESCRII.
For a better experience of generating automated product descriptions in few minutes add Descrii now to your e-commerce website.
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