Promoting Your Business
Finalizing a product or service to sell is only half the work, the rest half is to figure out how to tell people about it. Thanks to new technology, there are a lot of ways to promote and cherry on top, many of them are
free. Variety of online and offline ways to market your business such as social media networking, advertising, PR stunts, etc. you have to choose according to your business.
In order to succeed
in your business, you need to do the most amount of work for the least initial return. You need to endure the pain if you want to experience the pleasure. And when it comes to marketing your business, you have to know
what you are doing. There are many ways to market your business that will offer a better return on investment. Make sure to add value along the way and you are implementing the proper set of marketing rituals, no matter
what method you use.
Below you will find the best methods for driving the traffic to your online pages and promoting your business:
1. Blog Post
This is the most effective way you can market, build a blog where you can post and share high quality content that adds value to your online pages. This is a long term strategy, but every business
needs to understand this concept. It not only drives traffic by generating the interest of Google but also creates authority. And if you have the authority you will garner the attention of customers, which helps in
an enormous amount of sales.
2. Connect On LinkedIn
LinkedIn is a social network that focuses on professional networking and career development. With the groups, you can easily and quickly connect with others and can make them aware
of your business. You can promote your products and services through LinkedIn. You can also contact your target audience and can make your business is easily available. Make sure to be in the spotlight without overdoing
3. Email Marketing
Email marketing should be done by every business owner. And by doing this you have to make sure that you are giving something in exchange of customers email addresses, which needs to be
valuable. This is the act of sending a commercial message, using email which can be in the form of advertisements, business requests, sales, donations, etc. The primary objective is to build trust, loyalty and brand
awareness. Don’t try to sell to much, connect first and then focus on selling.
4. SEO Optimization
An important aspect of marketing is the optimization of your website for relevant keywords. Initially, you will face some problems but after that, you will be able to smoothly handle things.
Be sure to optimize your On page and Off page SEO. Pay attention to things like mobile usability, websites speed, reading level, content quality, etc. Google uses different algorithms to make sure that the right content
is on the top of search result. This will help a lot in sales conversion.
5. Offer Free Products/Services
Studies have found that people are more likely to accept something which is free. So why not provide a free product or service? You can offer some consultation or initially
a product that you want to give away. Secure customers details so you can get in touch with them later. People are more likely to feel like they owe you when they accept something for free and if they like what you
have offered, you will create a loyal customer base. And by this word of mouth marketing will also occur.
6. Facebook ads and the power of Instagram
Facebook ads are not free, but they offer a great opportunity of reaching a wide variety of audiences. It might take the right amount of time to find the mixture
when it comes to advertising on Facebook, but once it is profitable you will continue to scale higher. Today we can reach millions of followers by just single click with the help of Instagram, choose the right influencer
and spread your message around. This will majorly help in promoting your business.
7. Go Mobile
Everyone uses mobile nowadays, as it is more convenient and easily accessible. This is an effective way of online promotion and firms with mobile applications are far more ahead of those who
don’t have the application. Mobile apps increase the visibility of your business, improve customer interaction and create a strong loyal customer base. For the current scenario, it is very necessary as technology is
8. Be Open For Reviews
Most of the websites allow customers to review. Encourage the customers to write the reviews or give you feedback about the products and services. Be open to constructive or destructive
criticism. Because it helps you to be more efficient and fulfil the gap which you can’t see. You can ask them to leave a comment and be sure to record the feedback so that others can also read them. This will generate
a sense of responsibility and will help you increase a customer base.
9. Corporate Social Responsibility
CSR strategy is a must. It should be integrated into your business model which involves combining the social and environmental concerns into the operations and to build
an invested engagement with your employees. It is important for building positive relationships with employees and connecting with the customers. Publicize your activities to all stakeholders and encourage them to join.
This will create a powerful impact.
10. Improve Customer Service
Implement a professional customer service where it is easier for them to contact you because poor customer service is the worst thing which will result in losing your customer
base. Customer satisfaction often leads to increased productivity. You can better your delivery, customize products for individual, work on the negative feedback and make amends related to it, this will boost the reputation
and will encourage positive reviews online.
11. Content Visualization
People easily get bored and the best way to keep them reading is to break your text into short paragraphs and keep your piece eye-catching. Within your articles include pictures,
effects, funny infographic to keep your readers entertained. It should be shareable, fun information is most likely to be shared amongst friends, family and other media platforms, which leads to great business promotion.
12. Word of mouth
Getting the first few customers is the hardest work you will do. But you need to keep in mind that you are indirectly marketing to their family and friends. 92% of people trust the recommendation
of close ones, which can work to your advantage. Go extra mile for them, and they will tell others about your product/service. You can also recommend the referral and rewards schemes. This is a very effective way of
promoting your business with fewer efforts after a certain point.
13. Affiliate Marketing
It is one of the most efficient ways to maximize brand awareness. It involves enlisting other people with wide-reaching platforms and capitalising on their following to increase your
company’s exposure. In return for endorsing your product, the affiliate marketer will get a commission on all sales generated through their link. The most valuable marketers are social media influencers. And be sure
to use within your niche. You can do this by various channel, which is actively seeking products to promote.
14. Website Creation
This should be one of the initial steps when talking about online business. Setting up a website is easy and there are many affordable website services you can use to get your business
online. Make sure its attractive, accessible, and mobile friendly. By this, you can easily make your business available and can educate customers about it. Add all the relevant information along with the name and logo
of your business. Be careful about the metadata and follow Google webmaster guidelines.
15. Start Guest Posting
You can maximize your exposure by taking advantage of other people’s followers. Guest posting is where you produce content as a guest on another website. They will publish it, which
gives your brand credibility among the new group of people. This is also an effective way to generate backlinks to your website, which is a vital part of SEO. Write something which will promote your product and you
can also offer others a guest spot on your website.
a few ways by which you can promote your business as it is the voice of your company which sends out your brands message loud and clear to the customers. Promotion helps you in:
• Increasing brand awareness
• Providing appropriate information
• Increasing customer traffic
• Building sales and profit
Promotion is the key
element in putting across the benefits of your product or services. Well-designed marketing and promotional strategies ensure long term success, bring in more customers and increase profitability. So choose wisely!