Transforming your business through digitization.

product description generator

An insight about eCommerce

eCommerce is an umbrella term that covers all the aspects of buying or selling online. The same act of performing a business ritual, but instead performing it online via the internet. Since the meaning of eCommerce is so open-ended, it includes any type of buying or selling of goods and services online.
Now let’s look at this from a broader perspective, when you ask yourself, “What is eCommerce?” the best way to begin is to describe different eCommerce businesses and break them down into the types of models that exist, which is differentiated into three categories :

1. Types of product sold

• Physical
• Digital
• Services
• Affiliates

2. Who the products are sold to

• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• Business-to-Government (B2G)

3. Where the products are sold on

• Branded eCommerce sites (Example, Shopify)
• eCommerce marketplaces (Example, Amazon)
• Conversational eCommerce (Example, Facebook)

There are many ways to grow an eCommerce business but two of the main ways are through traffic and conversions. The more traffic you get coming to your eCommerce store the more conversions you’re likely to make which means more revenue and thus, more profit.

product description generator
product description generator

eCommerce is the fastest-growing retail market projected to hit $4.135 trillion in sales in 2020

How digitalization has impacted the eCommerce industry.

product description generator

When the concept of eCommerce first started, every buyer/shoppers was a bit hesitant about certain things such as paying in advance, tedious process of payment, couldn’t be able to touch and see the products before buying them. Now with the digital transformation, it has drastically changed and has a positive impact.
It is estimated that there will be about 2.14 billion global digital buyers in 2021.
Digital technology is the core of the eCommerce industry and with its astounding capabilities allows sellers to be in touch with their customers through web platforms. With the help of advanced and sophisticated digital tools, the distance has become irrelevant, eased searching of the product, and matching it with the consumer preference. And because of this strong connection eCommerce stores have gained a lot of popularity amongst different consumers.

product description generator

Few ways in which digitalization has positively stroked eCommerce are:

1. Advancing the payment services
• Studies say that about 69% of shopping carts are abandoned on an e-commerce platform by the customers
• But by this, the payments are fast, secure, and reliable.

product description generator
2. Impacting through Artificial Intelligence
• With this, the customer is more likely to buy a product based on the intelligent search history analysis.

product description generator
3. Social media marketing
• Platforms such as Instagram, Facebook, etc. allows customers to view products via image and have a link to direct eCommerce sites.

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4. Efficient supply chain and data management
• Delivery time is the main concept of this, whichis quite satisfactory. The cherry on top, data is also managed in a very methodical way.

product description generator

A very impactful combination of eCommerce and digitalization has encouraged millions of sellers to come online and sell their products. It might be very hard to imagine that there was an era when products were sold only by physical means. But now due to technological advancement, social selling is skyrocketing. With a predicted 2.55 billion social media network users globally and consumers being 5 times more reliant on digital content than in the early 2,000’s, it's clear the digital space is here to stay.
product description generator

What is social selling?

When the seller directly uses social media platforms to interact with their target audience.Essentially, a big part of social selling is thinking about things from the customer's perspective and approaching them with a warm intro, rather than a cold, impersonal pitch - and it's an essential and valuable skill.

The internet is the most disruptive force I've seen in my lifetime. Sales functions are undergoing a massive transformation out of sheer necessity. The reason they’re transforming is in direct response to the fact that the buyer is transforming.
-Jill Rowley, Social Selling Evangelist
Primary benefits of social selling can be –

• Shorter sales cycle
• Reduced contact time
• Increased number of lead
• Improved lead conversion rate

We sell a product, and in today's connected digital world, people have more access than ever and customers can find out pretty much anything they want about a product or service with just a few clicks. Here is when the product description part comes into the picture.
The Product description is an important part of an eCommerce business and is used to show the potential value of the product to your customer. We have often heard that “A picture is worth a thousand words” but what if the picture is skewed online. How many times a colour has looked one way on the screen, only to be completely different in person. Ask yourself!

product description generator

According to the Salsify 2017 Cracking the Consumer Code study, ‘detailed product descriptions’ were among the top three features people look for when deciding to buy clothing, electronics, or groceries online.

As a matter of fact Product Description is a very crucial part of any product and is quite called for. It increases the conversion rate of the seller. It should be concise, understandable, and should focus on your target audience.

Would you like to hear more about product description generators, that give you the desired description?

Check out the – an app that drafts an effective description for your product.
product description generator

Descrii is a Product Description Generator with the power of programming composes content narrations that tell the story of your brand and product or service in the manner you want it to be told, polished with inviting witticisms that drive an action out of your audience in the right moments at the right time.